HET MARKETING BUFFET

One of the most important questions in marketing is a question that many people do not ask very often. And at the same time, it is one of the first questions that a child asks you.
It is the question WHY? So WHY did I start Het Marketing Buffet?
After years of working on brand building and creating purposeful marketing, I wanted to offer my knowledge and expertise, making marketing more accessible and understandable.
I created Het Marketing Buffet as you can serve yourself easily and it is easy to access.
I offer many different elements in marketing, intending to be successful in everything that you do without forgetting the fun element.

https://www.linkedin.com/in/liesbeth-eikenaar-bb742818/

We offer marketing in a tailor-made way with different elements to choose from.
It is like serving yourself from a buffet, you choose what you need from our brand and marketing menu.
Don’t worry,  we will protect you from overserving.

Our edible chunks of marketing consultancy will fit your budget and time constraints.
Our 360° actionable marketing plans are created to grow your business and to reach your commercial goals.

We explain marketing in a way that it will be easy to understand, to be part of & to implement.
We will keep it simple and accessible by working with creative and smart solutions for your commercial challenges.
The 360° marketing plan will be easy to digest and can be served in edible chunks.

All plans are focused on brand building and strategic growth opportunities.

1. Together – we are experts, just like you. We believe that with our outside input and guidance and your inside knowledge and expertise we can build a strong brand together
2. Practical – we like to work in a hands-on structured way. No vague ideas, but clear goals and actionable steps for the team to take with a focus on commercial success
3. Joyful – we believe branding and marketing should be a joyful process, which aligns everybody in the team with a mutual positive energy
4. Selling In & Selling Out – every plan starts with a selling in plan which will be created in cooperation with your sales team. We provide the right tools to sell your products. Every plan is made to make sure your products or services will sell out. We create projects with strong commercial goals.

We are true game changers with a lot of experience in brand building.

We aim to add to the circular economy and to stay true to our principles. We believe that marketing has a responsibility to aim at sustainability & green marketing and to act as an inspirational forerunner.

Therefore everything we create and produce will have this top of mind.

SNEAKERJAGERS PURE – THE PODCAST
Sneakerjagers is an online sneaker release website.
I organize, invite, and host the podcast which is filmed and broadcasted via the Sneakerjagers network. Every week I talk with change-makers in sustainability.
Sneakerjagers focuses on affiliate marketing and famous sneaker releases. They were looking to launch a podcast about sustainability within the sneaker world and asked me to host it weekly.

https://www.sneakerjagers.nl/nieuws/sneakerjagers-pure/

DUCA SNEAKERS

Duca sneakers launched in January 2020 with the main focus on creating a sustainable sneaker brand.
Het Marketing Buffet was asked to create their brand concept.
We started with the brand concept that was needed to create a strong GO-to-MARKET plan for selling in. This was followed up with a distribution plan.
We also worked on the brand strategy, marketing & communication plan, in-store presentation & retail plan, and the 360o actionable marketing plan.

PIKOTEO

Pikoteo is a restaurant that has a modern eclectic approach towards food & drinks.
This modern tapas taberna Amsterdam has very positive reviews
Het Marketing Buffet created a communication strategy for Pikoteo to create awareness to reach out to a bigger audience and to make sure that they are top of mind when looking for a restaurant in Amsterdam.
Part of this marketing communication plan is a content plan to optimize their online presence.

https://www.pikoteo.nl/

ÈMCÉ INTERIORS – interior design agency

The interior design agency did many successful projects. The designs for corporate offices, hotels, and hospitality, and private homes were always received very well. But the main challenge was to communicate the agencies’ USP.
Together we defined ÈMCÉ interiors’ USP – in several breakout sessions, we defined the purposeful brand strategy.
The purpose, mission, vision, and ambition were put into words.
After reviewing and formulating the uniqueness of this interior design agency, we created an elevator pitch that is now used when talking to clients.

https://www.emce-interior.nl/

BUNGEE SUPER FLY – creating awareness inside out, upside down.
Bungee Super Fly existed from a passion for the aerial acrobatics’ sports movement. Founded and led by the energetic Janneke van Amelsvoort who is a professional aerial acrobat and knows the world from great heights.
We worked together to make sure that her business now reaches the biggest height possible.
This start-up needed some help to reach its growth potential as this bungee yoga is an innovative sports movement in the European sports market.
The assignment was to create a business plan, brand strategy, and actionable marketing plan. With business coaching sessions we made sure that Janneke can spread her enthusiasm worldwide through training courses for teachers and the Bungee Super Fly franchise.

https://bungeesuperfly.com/