Liesbeth Eikenaar is the founder of Het Marketing Buffet. She has more than 15 years of experience as a marketing professional, brand building is her passion.
Can a brand add value to a contemporary conversation?
I strongly believe it can. I love to create structure in the brand chaos. I am specialized in fixing up brands with a strong eye on commercial success by offering purposeful and consistent marketing plans. Brands that build a relationship with their audience are the true survivors in a very competitive world. Understanding the culture and the zeitgeist of your audience and translating this into innovative actionable marketing plans is key to success.
I have managed more than once to reconnect brands to their audience. These brands are successful and recognized brands again, it is like waking up the giant from a longtime sleeping period. When I see the brand strategies that were created, I am proud of the creative work and the innovative approach.
Part of the job to immerse yourself in culture as I truly believe that humanity and brands are shaped by this. My work is fresh, innovative, and relevant.
To see my experience, check the LinkedIn profile below.